Vertical Markets

To help people stay healthy this winter, we have created a suite of marketing materials for the education, HoReCa, and office sectors.


Create a healthier learning environment

Each academic year, certain infections, such as coughs, colds, sickness and diarrhoea, spread like wildfire across schools. These viruses thrive in closed environments such as classrooms, where children frequently work together. Combined with their immature immune systems and an often poor understanding of healthy hygiene practices, it’s a recipe for illness.

What’s more, these pathogens can easily spread through indirect contact with others. So, if it’s not a child sneezing or coughing near you, you could quite possibly pick up germs via their hands and the surfaces of desks or door handles, for example. These notorious viruses can survive for a surprisingly long time and studies have shown that fourteen people can be contaminated by touching the same object one after the other.1

Put all of these facts together and it’s easy to see how bugs can spread so quickly and easily. Being unwell is an unpleasant and inconvenient experience in itself, but the missed days at school can also have a harmful effect on children’s learning. It is therefore key that schools implement an effective infection control system.

Help to protect students, staff, and visitors from illness this winter with the PURELL Winter Wellness programme.


Reduce foodborne illnesses

In Europe, 23 million people fall ill and 5000 people die every year from foodborne diseases.2 Viruses spread easily through direct and indirect contact with others via the hands and surfaces. These dangerous pathogens can live on surfaces for days, weeks and even months. For example, a study done in the Journal of Medical Virology stated that cold and flu viruses can survive for 18 hours on hard surfaces3 and another study showed that norovirus can survive on hard surfaces for 5-6 weeks.4

Outbreaks of infection of any kind can not only impact the health of customers and employees but can have long-lasting implications for the reputation of any hotel, restaurant or hospitality establishment. No establishment is immune to the risk of infection, however, there are steps that businesses can take to prevent its spread and lessen the impact. One of the simplest ways to prevent the transmission of germs is to practise good hand hygiene. Hundreds of studies published over the last 20 years have proved that it can make a huge difference to health. It is therefore vital that those working in the food and drink industry, particularly kitchen and waiting staff, have access to hand washing and sanitising facilities, and that they use them diligently.

Help to prevent the spread of illness and protect staff and guests this winter with the PURELL Winter Wellness programme.


Keep the workplace germ-free

More than 30% of workers say they are concerned they might get sick or injured from unhealthy or unsafe conditions in their building.5

Germs thrive in closed environments where people come into constant contact with each other and they can spread quickly and easily amongst office workplaces. Not only unpleasant for the sufferer, these illnesses can impact greatly on businesses, as staff take time off to recover, and subsequently affect productivity levels. Average rates of absence across Europe are between 3% – 6% of working time. This has been estimated to cost about 2.5% of GDP.6

Dangerous pathogens are not only transmitted through direct contact with others, but also indirectly via hands and surfaces. Therefore, if just one employee comes into the office with a cold and doesn’t take care to follow good hand hygiene, the infection can easily spread around the entire workplace before they have even come into direct contact with anyone.

Hundreds of studies have proven that good hand hygiene can break the chain of infection, helping to prevent the spread of germs and reduce the chances of getting sick in the first place. If businesses implemented proper hand hygiene systems in their workplaces, then they would not only benefit from a healthier workforce and reduced absenteeism, but by demonstrating such commitment to the well-being of their employees, they can also enhance their reputations.

Help to keep the office environment clean and healthy this winter with the PURELL Winter Wellness programme.

Low investment, significant impact

Reduce absenteeism and increase productivity by implementing a hand hygiene system. In recent outcome studies, for Fed Ex and Medical Mutual Ohio, results proved that absenteeism due to illness was reduced by an average of 17% after implementing PURELL® Hand Sanitisers in the workplace.7

Implementing a PURELL Hand Hygiene programme demonstrates commitment to the well-being of employees and visitors whilst enhancing the image of a facility.

Benefit Calculator

1. Barker J, Vipond IB, Bloomfield SF. J Hosp Infect 2004, 58:42-49

2. WHO Estimates of the Global Burden of Foodborne Diseases, 2015.



5. “Office-Worker Attitudes in the United States” Fleishman-Hillard Research, Fleishman-Hillard, Inc.


7. FedEx Outcome Study Executive Update: Interim Report, July 27, 2004 (unpublished) GOJO Industries, Inc., 90.3% confidence interval.

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